Studio Group Chat #4
Mistakes early-career artists make. Part I.
Happy Tuesday!
I wanted to start today’s newsletter with some updates and a little check-in! May always feels like the rise before the lull of summer - artists release their big collections, marketing is overwhelmed between Mother’s Day and teacher’s gifts, and everyone starts looking at the summer calendar but really they’re thinking about September.
But I actually love the busier times and can’t wait for all that May holds. I’ll be preparing to move in June (locally!), taking some vacation (first time this year!), and helping launch some fun collections (Hey Shelby!). The big push before summer really settles in.
May can also feel a bit exhausting - maybe you’ve been pushing yourself all winter and spring, and the burnout is creeping in. I’m with you! The easiest advice to give but hardest to receive is to rest. I’m having to learn that rest is almost always planned and rarely spontaneous. My general rule of thumb is that in times when everyone else is on vacation (Memorial Day, 4th of July, etc.) I try to be too. Especially in client based work, there’s no use in being the martyr answering emails on July 3rd.
Finally, a little update for local readers! I’m thrilled to be hosting an artist panel in Old Town, Alexandria at the Athenaeum this Thursday and I couldn’t be more excited for this conversation. 18 months into this business, I’m starting to experience the cadence of the year that could also be generously described as a rollercoaster. We need other entrepreneurs to steady us, share experiences and wisdom, and keep the joy in what we do! That’s the heart of the evening.
That’s all for now! Have a wonderful week and see you at the panel for those attending!
-Catherine
Now to the main event! I was thrilled to receive this Studio Group Chat question, however varied the answers to it can be.
Q: What is a common “mistake” you see artists young in their career make?
A: It’s prudent to begin with a reminder that I am not an artist myself, so I’ll be approaching this question based on my work with a variety of artists! I’m excited to be bringing in an artist to answer this question next week.
On a grand scale, there’s one particular mistake that I think is super dangerous to an artist’s business. We’ll start there.
Mistake #1: The biggest mistake that you can make as an early career artist is to view every mistake, set-back, and failure as a sign to stop. By the very nature of a young business, it is still being defined and there’s not much you can do to fundamentally disrupt your business forever. Consider that permission to make mistakes! Be reflective and self aware; notice mistakes when you make them and name them. Then try as hard as you possibly can to not make them again. You probably will, but at least try.
Any mistake you make is honing your business and making it stronger. You won’t implement a limited number of edits on a wedding commission unless you have a client that needs 12. You won’t charge a higher price for your work until you have a collection that sells perhaps too quickly and leaves you feeling jilted.
This mistake of not following the made mistake > reflect > name > change pipeline is one that will stunt your growth and limit your understanding of what is possible. Keep going and keep short accounts. Don’t let any one mistake take you down for long.
Even though I genuinely think this mistake is key to avoid, I know that it’s probably an annoying answer for those looking for practical guidance. So let’s chat about that as well.
Mistake #2: Not building structures. If you’ve sold any artwork, you have a business (congratulations!). Every aspect of that business is subject to change, but you will only be able to make strategic, thoughtful changes if you have a structure in place to tweak. Take stock of your business and build a process around every revenue stream. Here are some structures to think about.
Build a commissions structure that creates a clear process from start to finish that you repeat over and over.
Write a pricing chart for yourself based on size. Increase it as needed.
Have a clear process for clients to get in touch with you. If you were your client, would you understand how to buy artwork? Do you have a website? An easy to find email address (that you answer!)? A social media presence that shows a sign of life?
Keep an excels sheet to track artist opportunities like pop-ups, fairs, and markets so you don’t miss application deadlines.
Bottom line: Treat what you do as a business. It is one.
I hope this is all helpful. Look out for next week’s part II!
Tuesday Twos
It’s giving a Dalí x Roundtop collab. (Now, there’s a sentence!!)
Art
I am dying to get to get to the Kiki Slaughter show in Charlottesville at Quirk Gallery. I’m obsessed with her work and can’t wait to see some mammoth pieces in person.
My recent art obsession has been Mary Maguire’s fantastical work that evoke early American style artwork. These Lover’s Eyes are incredible and would bring charm and personality to any space.
Shopping
I cannot get over this set. Just too good! I’m imaging the shorts with a structured blouse or the jacket over a tank and jean shorts. Together, they are perfect.
Muggy days are ahead, and this white top will be in HEAVY rotation. From cookouts to Nats games to drinks with friends, it will take you everywhere you want to go and look elevated while doing it. Don’t miss the back.
Home
I have had these salad servers on my list forever, and love how they brighten up a table in a fresh way. The unexpected is always best, and they come in a range of fun colors! These would also make a fabulous hostess gift.
The final dregs of beloved home line, Amanda Lindroff, are for the taking and on major sale. So many wonderful classics, including this wine holder that is perfect for your next hosting moment.
Dealer’s Choice: John Derian Sale Picks
One of my favorite companies is having a sale that starts today on their iconic decoupage line! This paperweight is a no brainer when you’re stumped for a thoughtful gift that anyone would love.
Their trays are equally practical and whimsical. I can’t pick a favorite but I love the artist palette and the shadow puppet.
LOVE!
I live for the Tuesday Twos!!!!